Policy issues overwhelmingly dominated the third week of the election campaign, our latest Cardiff University study of TV news found. Almost 8 in ten items on the evening bulletins were primarily about policy issues, compared to less than half in the previous two weeks of the campaign.
The enhanced policy focus was largely due to both Conservatives and Labour launching their manifestos. While the BBC remained the most policy-driven – with 89.7 per cent of its election coverage about policy – Channel 5 and ITV were not far behind at 86.4 per cent and 82.4 per cent respectively. About 7 in ten Sky and Channel 4 news items were about policy news – a far higher proportion of issues compared to previous weeks of the campaign.